Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
6 Responses
My dad was Tom Rose this is such a blast from the past for me .As a young child I would ride in the front engine bay and feel like a queen on parade .
Thanks for this what lovely memories. Do you have any other memories or maybe photos?
The firm was called W Rose and Son and traded for may years .
Tom and his brother Norman often drove us to the George Farmer school in Holbeach from Holbeach St Johns. I was good friends with Normans sons William and Kevin. I knew Elizabeth too.
Thanks great memories. Please keep the memories coming.
Regards
Geoff Taylor
While I have no connection with the area I am somewhat of an amateur bus historian, and have access to some records. One of these mentions Rose( no initial) variously listed as Holbeach, Holbeach Drove, Holbeach St. John ( presumably in error) and Holbeach St. Johns. New vehicles were purchased between 1934 and 1950 and in the70s/ 80s. Presumably only preowned vehicles were bought between (and probably simultaneously with new vehicles in addition). The newest vehicle listed as bought new is V registered. However early records are very patchy, and new vehicle records are almost entirely confined to major manufacturers or those remaining in business until modern times. There are probably more records in private hands, but without prior knowledge are almost impossible to locate on the internet. I have managed to find a photograph of a preowned vehicle new in 1961, but with no information as to when it reached Rose.
Records of new vehicles can be located on the website ” Bus Lists on the web”. Most of these records are obtained from other sources, so are not 100 % accurate, but where I have knowledge from primary sources, they are pretty much correct ( for the lay man anyway ). There are generally very few records of when vehicles are withdrawn from service, except where vehicles pass to other operators ( with very small rural operators a rare occurrence, such operators generally ran vehicles until they are of no use to anyone else -rural bus economics being precarious at best !)